02 / The alternative

Your business probably doesn't work like everyone else's.

That's not a problem. Until your software assumes that it does.

THE POINT

Use standard software for standard problems. Build the bits that make you different.

01

Generic where generic is good

Accounting, payments and commodity infrastructure often belong in proven specialist tools.

02

Specific where you are specific

Your customer journey, operating model and service delivery rarely fit a template perfectly.

03

One useful experience

People should see the information and actions that matter to them, not learn the whole system.

HERE'S WHAT BETTER COULD LOOK LIKE

One organisation. Different useful views.

The underlying information can stay connected while warehouse, finance, relationship owners and customers each see only the job in front of them.

WAREHOUSE

Only the job in front of you.

  • Orders to pack→
  • Stock location→
  • Exceptions→
  • Next action→

Same underlying organisation. Completely different experience depending on the job.

WHAT THIS LOOKS LIKE

Fit the interface to the person, not the database.

01

Warehouse

See the items that need packing, the stock location and the next action. Nothing else.

02

Finance

See money, reconciliation, exceptions and the things that need judgement.

03

Relationship owner

See the people, history, opportunities and promises that matter to the relationship.

04

Customer

See their own journey. They should never have to understand your internal architecture.

ONE USEFUL QUESTION
If every person in your organisation could have a screen designed only for the job they are doing, what would disappear from it?
BUILT, NOT JUST DISCUSSED

Same organisation. Different experience.

Our work on Yopla Platform and resident-service concepts is built around this idea: the underlying organisation can stay connected while each person sees only the information and actions relevant to them.

See the work →
THE STORIES INSIDE THIS IDEA

4 specific ways in.

Each chapter starts with a real situation rather than another abstract software claim.

NEXT IN THE CAMPAIGNWhy custom is less terrifying now →
MAKE IT REAL

Bring us one workflow.

Tell us who is involved, what happens now and where it gets awkward. We will show you how the experience could fit each person better.

Send a short brief instead