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← 02 / The alternativeFIELD NOTE 05 / Software that fits

Your business probably isn't standard

That is fine. Until your software assumes that it is.

See a better way ↓
THE THING WE KEEP SEEING

Off-the-shelf software has an impossible job.

It needs thousands of organisations to work roughly the same way.

FIELD NOTE 05 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01STANDARD SOFTWARE
  2. 02YOUR DIFFERENCE
  3. 03THE MISSING LAYER
THE USEFUL QUESTION

Keep the standard parts. Design the part that makes you different.

01 / START HERE

Who is trying to do the job?

02 / START HERE

What do they need to see right now?

03 / START HERE

What could disappear from their screen?

START WITH A REAL PERSON

Make this aboutyour business.

Tell us who is involved and where things get awkward. We’ll explore what a better journey could look like.

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