Built around your business

Build around your business. Not the software.

Your business has its own customers, people, processes and weird little ways of getting things done. Your software should understand them.

THE POINT

Use standard software for standard problems. Build the things that make your organisation different.

01

Start with the organisation

We begin with what actually happens: who does what, what people need to know and where work gets stuck.

02

Keep the good bits

Custom does not mean replacing everything. Keep Xero, Stripe, Google and specialist tools where they earn their place.

03

Build the missing layer

We design the workflows, interfaces and automation that are specific to you.

HERE'S WHAT BETTER COULD LOOK LIKE

Put the organisation in the middle.

Start with customers, people, processes, rules and information. Then decide which interfaces, automations, agents and specialist tools should sit around them.

YOUR BUSINESSCustomersPeopleProcessesRulesInformation
Custom interfacesAutomationsAI agentsCRMFinanceSpecialist platforms

Start with the organisation. Then decide what technology deserves to exist around it.

WHAT THIS LOOKS LIKE

A different way to think about software.

01

Start with the work

Watch how the job happens now. What is useful? What is duplicated? Where does somebody have to remember the workaround?

02

Decide what deserves software

Not every awkward process needs an app. Sometimes the answer is to simplify the process first.

03

Build the useful layer

When software is the answer, make the interface, workflow and automation fit the people doing the work.

04

Connect what should stay specialist

Accounting, payments, maps and other mature capabilities can stay where they belong.

ONE USEFUL QUESTION
If your software disappeared tomorrow, which parts of the way your organisation works would you rebuild exactly as they are, and which parts would you happily never see again?
BUILT, NOT JUST DISCUSSED

We build the layer around the work.

Yopla Platform connects discovery, decisions and delivery in one operating experience. Zizzy People takes a people journey that normally lives across forms, files and reminders and turns it into one joined-up product.

See the work →
THE STORIES INSIDE THIS IDEA

One more way in.

Each chapter starts with a real situation rather than another abstract software claim.

NEXT IN THE CAMPAIGNStart with the workarounds →
MAKE IT REAL

Show us where the software does not quite fit.

Bring us one awkward workflow, customer journey or recurring irritation. We will help you turn it into something tangible.

Send a short brief instead