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← 02 / The alternativeFIELD NOTE 06 / Software that fits

What should you buy off the shelf?

Quite a lot, actually. Custom does not mean rebuilding everything.

See a better way ↓
THE THING WE KEEP SEEING

A custom software studio telling you not to custom-build everything may sound commercially unhelpful.

Good.

FIELD NOTE 06 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01KEEP THE SPECIALISTS
  2. 02CONNECT THE GAPS
  3. 03BUILD WHAT IS YOURS
THE USEFUL QUESTION

The useful layer connects what already works.

01 / START HERE

Who is trying to do the job?

02 / START HERE

What do they need to see right now?

03 / START HERE

What could disappear from their screen?

START WITH A REAL PERSON

Make this aboutyour business.

Tell us who is involved and where things get awkward. We’ll explore what a better journey could look like.

Start with an email ↗
Have something to show us? Share a link or brief ↗