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← 02 / The alternativeFIELD NOTE 07 / Software that fits

One screen for everybody is normally a bad idea

People should see the job, not the whole system.

See a better way ↓
THE THING WE KEEP SEEING

One of the hardest bits of building software is deciding what not to show.

The warehouse person does not need the finance team's world. Finance does not need the fundraising pipeline. A customer definitely does not need to understand your internal database.

FIELD NOTE 07 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01WAREHOUSE
  2. 02FINANCE
  3. 03RELATIONSHIP OWNER
  4. 04CUSTOMER
THE USEFUL QUESTION

One shared record can support several very different views.

01 / START HERE

Who is trying to do the job?

02 / START HERE

What do they need to see right now?

03 / START HERE

What could disappear from their screen?

START WITH A REAL PERSON

Make this aboutyour business.

Tell us who is involved and where things get awkward. We’ll explore what a better journey could look like.

Start with an email ↗
Have something to show us? Share a link or brief ↗