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← 03 / Custom, without the dramaFIELD NOTE 11 / Custom without horror

We would rather show you than write 200 pages about it

A working prototype creates better arguments.

See a better way ↓
THE THING WE KEEP SEEING

Requirements documents have their place.

But there is a strange thing that happens when you put a real interface in front of somebody.

FIELD NOTE 11 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01DECK
  2. 02OPINIONS
  3. 03WORKING VERSION
  4. 04USEFUL ARGUMENTS
THE USEFUL QUESTION

A working version turns opinions into things you can test.

01 / START HERE

What is the smallest useful version?

02 / START HERE

Who can use it this month?

03 / START HERE

What would their reaction teach us?

START WITH A REAL PERSON

Make this aboutyour business.

Bring the rough version. We’ll work out what a useful first version could do and what it would take to build.

Start with an email ↗
Have something to show us? Share a link or brief ↗