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← 03 / Custom, without the dramaFIELD NOTE 10 / Custom without horror

An MVP isn't the rubbish version

It should be the smallest version worth using.

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THE THING WE KEEP SEEING

MVP is one of those phrases that has been abused into meaning 'the slightly embarrassing version we launch first'.

That is not very useful.

FIELD NOTE 10 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01SMALLEST
  2. 02USEFUL
  3. 03REAL
  4. 04LEARN
THE USEFUL QUESTION

Small is useful when someone can complete the real job.

01 / START HERE

What is the smallest useful version?

02 / START HERE

Who can use it this month?

03 / START HERE

What would their reaction teach us?

START WITH A REAL PERSON

Make this aboutyour business.

Bring the rough version. We’ll work out what a useful first version could do and what it would take to build.

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