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← 03 / Custom, without the dramaFIELD NOTE 09 / Custom without horror

Custom software used to be terrifying

Big budgets. Long specifications. Software arriving after the problem changed.

See a better way ↓
THE THING WE KEEP SEEING

There are good reasons people hear 'custom software' and become nervous.

Six months of requirements. Huge budgets. Change requests. Teams of developers. Something finally launches eighteen months later and everyone has quietly changed how they work in the meantime.

FIELD NOTE 09 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01247-PAGE SPEC
  2. 0218 MONTHS
  3. 03BIG REVEAL
  4. 04HOPE
THE USEFUL QUESTION

Put a useful version in someone’s hands while it is still easy to change.

01 / START HERE

What is the smallest useful version?

02 / START HERE

Who can use it this month?

03 / START HERE

What would their reaction teach us?

START WITH A REAL PERSON

Make this aboutyour business.

Bring the rough version. We’ll work out what a useful first version could do and what it would take to build.

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