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← 03 / Custom, without the dramaFIELD NOTE 12 / Custom without horror

What would you build if it wasn't terrifying?

Take cost, complexity and the old custom-software story out of the way for a moment.

See a better way ↓
THE THING WE KEEP SEEING

A question for you.

If custom software did not automatically mean a giant budget, a giant project plan and months of meetings, what would you actually make?

FIELD NOTE 12 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01PORTAL
  2. 02WORKFLOW
  3. 03INTERNAL TOOL
  4. 04NEW PRODUCT
THE USEFUL QUESTION

Choose the first useful job, rather than the biggest possible product.

01 / START HERE

What is the smallest useful version?

02 / START HERE

Who can use it this month?

03 / START HERE

What would their reaction teach us?

START WITH A REAL PERSON

Make this aboutyour business.

Bring the rough version. We’ll work out what a useful first version could do and what it would take to build.

Start with an email ↗
Have something to show us? Share a link or brief ↗