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← 06 / Make it realFIELD NOTE 23 / Make it real

Small software can change a surprisingly big bit of a business

The most valuable build is not always the biggest one.

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THE THING WE KEEP SEEING

There is a temptation with software to make the project sound important by making it large.

Platform. Transformation. Enterprise. Programme.

FIELD NOTE 23 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01ONE CLEAN INTAKE
  2. 02ONE CLEAR APPROVAL
  3. 03BIG DOWNSTREAM CHANGE
THE USEFUL QUESTION

A clear intake and decision can improve everything that follows.

01 / START HERE

What is already obviously awkward?

02 / START HERE

Who feels the pain most often?

03 / START HERE

What would “better by Friday” look like?

START WITH A REAL PERSON

Make this aboutyour business.

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