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← 06 / Make it realFIELD NOTE 22 / Make it real

Start with the thing everybody complains about

You do not need to transform the whole organisation at once.

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THE THING WE KEEP SEEING

Transformation programmes often begin at the top of the organisation.

A strategy. A target architecture. A roadmap.

FIELD NOTE 22 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01COMPLAINT
  2. 02SIGNAL
  3. 03CAUSE
  4. 04BETTER SYSTEM
THE USEFUL QUESTION

Listen to the complaint. Then look for the job underneath it.

01 / START HERE

What is already obviously awkward?

02 / START HERE

Who feels the pain most often?

03 / START HERE

What would “better by Friday” look like?

START WITH A REAL PERSON

Make this aboutyour business.

Send a link, share an example or book a conversation. We’ll help you work out what to do with it.

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