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← 06 / Make it realFIELD NOTE 24 / Make it real

What would we build if we sat beside your team for a day?

The interesting problems tend to appear between the official process and the real one.

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THE THING WE KEEP SEEING

One of the fastest ways to understand a business is to sit beside the people doing the work.

Not the process map. The work.

FIELD NOTE 24 / FOLLOW THE WORK

Look at the
whole journey.

An illustrative map of this question.
The useful detail is often between the steps.

  1. 01SIT BESIDE THE TEAM
  2. 02NOTICE THE REAL WORK
  3. 03MAKE THAT EASIER
THE USEFUL QUESTION

Watch what people actually do. Build around that.

01 / START HERE

What is already obviously awkward?

02 / START HERE

Who feels the pain most often?

03 / START HERE

What would “better by Friday” look like?

START WITH A REAL PERSON

Make this aboutyour business.

Send a link, share an example or book a conversation. We’ll help you work out what to do with it.

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